A beautiful store that does not convert is an expensive brochure. A store that converts but cannot fulfil orders is a refund machine. Naraway builds the storefront, the brand, the compliance, the paid growth, and the ops hires as one system — so your funnel, your margins, and your delivery promise hold together from the first sale.
Product, storefront, compliance, acquisition, and fulfilment each have their own failure mode. Founders usually nail one or two and lose money on the rest — because they hired a specialist for each and became the person stitching them together.
Traffic is easy to buy and easy to waste. A slow, cluttered, or trust-poor product page turns paid clicks into bounce — you pay for the visit and lose the sale.
When acquisition cost quietly rises above what a customer is worth, growth becomes a way to lose money faster. It has to be measured from the first rupee of spend.
Great ads plus shaky fulfilment equals one-star reviews. The delivery and support experience is part of the product, and it has to be staffed and set up before the ads scale.
Spending to make a name famous before it is trademarked is spending to make someone else's future acquisition easy. Protection has to come before the awareness budget.
A brand that only sells once burns its ad budget acquiring the same customer twice. Email, SMS, and post-purchase flows are where D2C margins are actually made.
A store builder, a CA, a trademark agent, and an ads agency who never speak leave the founder integrating everything by hand — the slowest, most fragile part of the whole operation.
You get one team that designs the store to convert the traffic it also buys, files the GST and trademark that let it sell, and hires the ops people who keep the delivery promise. Each pillar links to the detail.
Shopify or custom storefront built to convert, product-page design, checkout, payments, shipping, and a visual identity that looks like a brand, not a template.
Store build →Company incorporation, GST registration, trademark filing to protect the name, and IEC for brands selling across borders — filed alongside the build.
GST & registrations →Meta and Google ads, UGC and creative, SEO, and email/SMS retention flows — with tracking wired to the store so every rupee of spend is attributable.
Performance marketing →Fulfilment, customer support, and a performance marketer sourced with background verification, so the operation can keep its promises as volume grows.
Recruitment →Scaling ad spend on a store with broken tracking is how brands burn six figures and cannot explain where it went. These are the foundations we lay before turning up the budget.
Server-side and pixel tracking, UTM discipline, and conversion events wired correctly, so you know which campaign and creative actually drove each sale.
UGC and ad creative built to land on the exact product page it sells, so the promise in the ad matches the page and conversion holds.
Welcome, abandoned-cart, post-purchase, and win-back email/SMS sequences that turn a single sale into repeat revenue — where the margin lives.
Product and collection pages structured for search and answer engines, so a share of demand comes in without paying for every click.
CAC, contribution margin, and repeat rate visible in one place, so scaling decisions are made on profit, not on vanity revenue.
Shipping, returns, and support staffed and configured before ad spend scales, so growth does not turn into a wave of refunds and bad reviews.
A structured launch that gets the store, the paperwork, and the first campaigns live together — so nothing waits on anything else.
Positioning, name protection, pricing, and the core product-page story defined in one session
Storefront built while GST, trademark, and entity are filed in parallel
Attribution, shipping, returns, and support configured before a rupee of ad spend
Store goes live with a controlled first ad and creative test to find what converts
Spend scaled on profitable creative while retention flows compound repeat revenue
Send your product and target customer, and we will come back with the store, brand, compliance, and first-90-day growth plan in one session.