Most content marketing is publishing without strategy. Naraway builds content programs that rank in search, get cited by AI engines, and generate leads months after they are published — content as a revenue-generating asset, not a traffic vanity project.
Every piece of content is built with three objectives: rank in traditional search, get cited by AI engines, and convert readers into leads or customers.
Keyword research and topic clustering that identifies where your audience is asking questions and where you can realistically rank — built around revenue intent, not traffic volume.
2,000-4,000 word articles with semantic keyword coverage, structured headers, internal linking, and schema markup — written to rank and written to be read.
Executive opinion pieces, industry analysis, and category-authority content that positions your brand as the reference point — not just another search result.
Content structured and formatted to be cited by ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — FAQ structuring, entity coverage, and schema that makes your content the AI's source.
Monthly reports on ranking movement, traffic growth, engagement metrics, and lead attribution — so your content investment is measured against real business outcomes, not vanity metrics.
Topic research, writing, editing, internal linking, image sourcing, and publishing — the full production workflow managed by Naraway so your team focuses on the product, not the content queue.
Awareness, consideration, and decision — Naraway builds content for every stage of the funnel, not just top-of-funnel traffic.
Long-form articles, explainers, and how-to guides that attract organic search traffic from people at the research stage. Built for ranking and for sharing.
Best-of lists, tool comparisons, and "vs" articles targeting decision-stage keywords — capturing audiences who are actively evaluating options and ready to decide.
Opinion pieces, industry analysis, and executive commentary that builds your brand's authority in the category — content designed to be referenced, linked, and cited.
Comprehensive topic pages structured for generative AI citation — the content that appears in ChatGPT, Perplexity, and Google AI Overview answers when your audience asks questions about your category.
A B2B SaaS company had no content program and relied entirely on paid acquisition. Naraway built a 12-month SEO content strategy targeting 40 keyword clusters. Organic traffic grew 8x in the first year — and the cost per lead from organic fell to a fraction of their paid CAC.
A UK fintech company wanted to be the reference source when people asked AI engines about their category. Naraway built GEO-optimised pillar pages with structured FAQ content. Within 90 days the company was appearing in Perplexity and Google AI Overview answers for their target questions.
A D2C lifestyle brand had zero content presence. Naraway built and managed a 3-article-per-month blog targeting long-tail purchase intent keywords. Within eight months the blog was driving 22% of all inbound leads — a channel that required no ongoing ad spend.
A Singapore consulting firm published Naraway-produced thought leadership articles on LinkedIn and their site. Three enterprise clients cited a specific article as the reason they reached out. The content was shared by industry leaders and drove inbound that no paid campaign had achieved.
Every week without content is a week someone else is ranking for the keywords your customers are searching. Start building the asset that compounds.
Start on WhatsAppTechnical SEO, on-page optimisation, and authority building — the foundation your content ranks on.
Explore SEO ServicesYour content, distributed to the people who already want to hear from you — turning every article into an email campaign.
Explore Email MarketingContent distributed across social platforms — amplifying your long-form content investment to a broader audience.
Explore Social Media